Normalizing the cannabis experience

Enhancing the Cannabis Shopping Experience with the NUG Mobile App.

mobile app

e-commerce

UI design

My Role

Product Designer

Auditor

UI explorer

Product tester

Team Collaborators

Anthony - Technical PM

Janet - Project manager

Francis - UX writer

Marlyne - PQA tester

Timeline

Mar 2020 - Sep 2021

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The goal of the project was clear. To create a mobile app that offers customers a seamless and intuitive shopping experience while incorporating a rewards system to incentivize loyalty.

NUG, Inc. is a pioneering California cannabis company renowned for its commitment to quality and innovation in the cannabis industry.

To further elevate the customer experience

NUG embarked on a journey to develop a mobile app that would streamline the purchasing process and reward customer loyalty.

Project goals

Goal 1

Create a seamless and user-friendly mobile app for NUG customers.

Goal 2

Implement a rewards system to incentivize customer loyalty.

Goal 3

Integrate essential features like, location finder & memberships to streamline the shopping process.

My design process began with a thorough exploration of the customer shopping experience. Through secondary research and discussions with the client.

Pain points such as

long wait times and store pickup queues

Challenges:

Compliance with regulatory requirements in the cannabis industry.

Designing a user interface that is intuitive and accessible while adhering to legal restrictions.

Balancing the need for robust security measures with a seamless user experience.

Balancing the need for robust security measures with a seamless user experience.

The design phase was marked by iterative refinement, starting with shaping user flows and feature touchpoints. Visualizing key screens through mood boards allowed for early exploration of design aesthetics.

Brand Integration & UI Aesthetics

With design freedom granted by the client's lack of brand guidelines, a UI aesthetic was developed that complemented NUG as a business brand.

A feedback loop was integrated into the workflow, ensuring alignment with the client on user flows and customer experience. This collaborative approach fostered efficient progress and ultimately led to a design solution that met both client expectations and user needs

The Impact

The launch of the NUG mobile app marked a significant milestone in enhancing the cannabis shopping experience. Customers now have access to a user-friendly platform that streamlines the purchasing process and rewards loyalty. Positive feedback from users has indicated high satisfaction with the app's ease of use and functionality, solidifying NUG's reputation as a leader in customer experience within the cannabis industry.

Through collaborative efforts with the client and a user-centered design approach, the NUG mobile app successfully addresses key pain points in the cannabis shopping experience while reinforcing brand loyalty. By leveraging innovative technology and design principles, NUG has set a new standard for customer engagement and satisfaction in the cannabis market.

This case study serves as a testament to the power of collaboration, creativity, and user-centric design in creating impactful digital solutions that resonate with both clients and end-users alike.